Tom Watson asks:

Seriously, I’d be interested to know what people think about this stuff. Is it a new way of communicating or just clever marketing and spin?

Both, I think. As Paul Walter observes:

Does he think we were born yesterday? If you were going to do a videcast would you do it while you were doing the washing up?

It’s obviously staged and intended to make him look like a ‘normal’ person, right down to the flat not being 100% clean and tidy. But, essentially, while it is a little cynical, it’s a sign that politicians are learning and adapting to the new media environment. (more…)